Keds needed an all-use photo library of new products for Toddlers, Tweens, and Grasshoppers.  We concepted each shot, found the photography team and talent.  Twenty-five pros came together for a five-day, one-location shoot in Austin, Texas. We delivered this New England iconic brand a photo library of on-brand images. 

As always happens, pros plan for the 997 out of the 1,000 things that can go wrong on such a large shoot. And you are always prepared to solve the three completely unexpected: All the grass you see in these photos was brown when we arrived. Thanks to a great crew and tens of cans of green spray paint, all ended well.
Art directing behind the scene
Back to Top