Scottish Development International had been campaigning a standard direct mail package to gain meetings with CEOs considering opening European offices. This campaign opened the door of 2.5-3% of their qualified leads.
We took a more sophisticated approach. Deep research informed the creative. We created this "gift" resulting in a 30% response rate. This project was also honored with a silver International Echo award, the lion of direct marketing.
We took a more sophisticated approach. Deep research informed the creative. We created this "gift" resulting in a 30% response rate. This project was also honored with a silver International Echo award, the lion of direct marketing.
