Resume

Creating products to sell online. Designing, sourcing and producing meticulously crafted silk scarves and pocket squares. Presently testing via Instagram big-picture viability of design with market. Creating all marketing materials, all products and packaging, Shopify site, analytics and all social media.

Teaming with copywriters and coders, creating social media promotions and promotional landing pages. Facebook, Instagram, Pinterest. Creating paper communications for executive level communications. 

Premium Brand creative consulting for startups and internal marketing teams on premium brand creation and guardianship in business.
What it is, how it works; on being a brand steward.

Team Development and Management,
Responsible for assessing existing creative services team towards Corporate's need  for a multi-disciplined internal agency.  Retained appropriate team members and hired in new capabilities. Created a lean, balanced team of efficient, effective, creative, accurate pros. Maintained a team dynamic of interdependency, each member regarded as a star in their own specialty, with mutual admiration and respect across the board. Enabled with this team, Creative Services produced over 2,500 smart, effective, projects annually.

Brand 
Refreshed The Hartford brand, leading both internal and external agencies to contribute to the brand refresh development. Working with outside brand creative experts, actualized the brand persona and it's standards. Introduced the refreshed brand enterprise-wide. Teamed with Sapient CD to 

Communication Strategy
Created the Employee Positioning Platform communication strategy best positioning The Hartford to attract perfect-fit employees, and internally unify existing employees. Established a series of executional examples in all media to springboard future communications from hello to hire, from hire to retire.

Collaborating with Health & Wellness promotion managers, strategists, and communicators to bring full-impact health & wellness communications to life for Cigna clients: JPMorgan Chase, Sodexo, SCANA, Carslon, Disney, International Paper, SRA

Created and lead the successful strategic creative plan and execution to capture JPMorgan Chase employees benefits business.

Responsible for teaming with account and creative folks to develop and realize creative strategies and executions. Working directly with independent clients as a CD strategy resource. Clients included: 89 Degrees; Hyundai Genesis, Kia, Winsper; STIHL, Jet Direct Aviation, Friendship Yachts Red Thread; Repligen Bioprocessing, Tarpon Biosystems Inc.,  Quayside Publishing Group, Woodhouse.

Responsible for all aspects of art direction including direct, general, promotional, and interactive. Regularly part of new business pitches. Clients included: GM Card, GM Certified Used Vehicles, GM Conversion Vans, Keds, Disney,  ABD, U.S. Military, Sealy, Scottish Development International.

Grew a two person freelance business into a twenty person agency and annual fees from $100,000 to $3,000,000 with a client base 50% B2C and 50% B2B. Managed creative, account, operations, and development teams. Client deliverables ranged from strategic marketing plans to execution across all media. Frequently worked in tandem or in support of larger clients’ major agencies. Most client relationships maintained for 5+ years.

Clients included: Dunkin’ Donuts, Togo’s, DSW Shoe Warehouse, American Express, InfoLibria, Streaming Media Solutions, New York Life, Fidelity Investments, First Union Brokerage Services, Karastan, Cambridge Office for Tourism, Abington Savings Bank, Even Quest.

Responsible for teaming with account and creative folks to develop and realize creative strategies and executions.  Direct, general, internal communications, promotions, and interactive.

Agencies included: DRK, Inc., Digitas (BS, BSH), Cipolla Group / IQJ Direct, ISM, EventQuest

Clients Included: AT&T, FedEx, American Express, Mobil, IBM, MCI, Mathworks, Funk Software, Bitstream, Harvard GSD