An oldie but a goody.  The creative strategy: still relevant, still powerful. 
"Insure the last three feet of the sale by training and rewarding the folks who come face to face with your customers."

DD has quarterly promotions. Each promotion has very specific actions the crew should perform to optimize success.

We changed the rules-of-engagement, from a simple list in a letter to an impossible to miss,  rewarding training tool.
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