An oldie but a goody.  The execution: ancient. The creative strategy: still relevant, still powerful. 
"Insure the last three feet of the sale by training and rewarding the folks who come face to face with your customers."

DD has quarterly promotions. Each promotion has very specific actions the crew should perform to optimize success.

We changed the rules-of-engagement, from a listing in a letter to a fun,  rewarding training tool.
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